Knowledge Management: Design Basics

There are an incredible number of factors at play when designing a system to manage your company’s content. Even experienced web designers have a hard time explaining what exactly separates a good page from a great page. But as hard as it is to define good design, it’s incredibly easy to know it when you see it. Here are a few basics to keep in mind when evaluating the way you’re hosting your own content:

  • Leading of the eye:
    English speakers are used to consuming content that reads left-to-right and top-to-bottom. With that in mind, it’s beneficial to organize information in a way that caters to these natural tendencies. Each bit of information should flow smoothly and in a sensible order.
  • Readability:
    It can be tempting to take advantage of the wide variety of fun fonts out there, but when it comes to the important stuff, a clean and simple font is all you need. Complicating a user’s ability to read is the quickest way to lose their attention.
  • Keep it Modern:
    There’s always a new and improved way to host content online.  Keeping an eye out for fresh design concepts will help keep your digital awareness sharp when evaluating your own site.
  • Images and Colors Matter:
    As simple as it may seem, colors and images can hurt a page’s effectiveness even more than they can help. Colors set the mood for the page, and must agree with one another. Images must be relevant and high-quality.
  • Shareability:
    Whether it’s a social sharing button, an email link, or even an easily accessible download button, be sure to make it as easy as possible for your users to save information for themselves and share it with others.

Remember: No matter its application, an effective digital platform requires constant attention. By keeping these tips in mind, you’ll be on the right track to maintaining a powerful tool for modern knowledge management.

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