The Internet is an ever-changing place, and recently it has been changing to become more mobile-friendly. More people than ever before are using their smartphones to access the Internet. This slow but steady movement from desktop to smartphone searching has prompted some interesting changes in web browsing behaviors. Let’s check out the reasons behind some of these changes.
Who Is Using Mobile Devices?
According to a 2017 Pew study, 100% of people aged 18-29 own a cellphone, with 92% of those people owning a smartphone. Additionally, up to the age of 64, at least 97% of the U.S. population owns a cellphone with no less than 74% of those owners having a smartphone. Put simply, the majority of the American population owns a cellphone, many of which are smartphones. One study shows that 79% of people use their smartphone to read their email, which is a higher percentage than those who use their smartphone to make calls. In general, mobile internet users are growing every year.
In 2015 in the United States, mobile internet users made up 51% of all internet users. And, in 2014, the number of global users searching the internet on mobile devices began to exceed the number of desktop users. One main convenience of accessing the web on a smartphone is the use of apps to easily access, store, and manage accounts. 89% of time spent on the internet using a mobile device is through mobile apps. This means the future of the Internet, and business development, may be in app creation. As a business, it may pay off to invest in developing an app for your website that makes browsing easier for mobile users.
What are Users Searching for on their Mobile Devices?
The purpose of an internet visit often dictates which medium is used. For example, more users browse the weather on their phones because it is fast, simple, and only needs to be browsed for a moment. Many people view sports and newspapers on their mobile phones as well, possibly because you can view that information quickly, like while taking a short break at work. In contrast, more people shop online on their desktop because they want to take their time, see things in larger view, and feel more secure about payment. People also use their desktop for online banking and entertainment services, possibly for safety concerns and using a larger screen for easier readability.
In general, smart phone internet usage is based on convenience and speed. For the quick and easily searchable things in life, mobile internet searching is the way to go. Smartphone usage will continue to grow throughout the coming years as more daily tasks become quick and easily searchable through app use, SEO, and google search optimization for mobile devices.
What do Smartphones Mean for the Future?
It comes down to mobility. A smartphone easily fits inside of pockets and purses, meaning there is convenience in carrying a phone rather than a bulky laptop. Marketers are starting to gear ads towards mobile users since smartphones are becoming the go-to option for Internet browsing. Mobile ads are expected to reach $49.8 billion in 2017, and businesses are actively moving to adapt to these changes.
Web giants like Google are seeing the change in Internet traffic. Google recently began ranking websites differently based on whether they’re viewed on a mobile device or a desktop. This means that if your site is great on desktop view, you will rank high in search results for that medium. You will rank lower in search results on mobile devices for the same content if your site is not mobile-friendly. Google sees the importance of customizing webpages for different platforms. We all should too.
What is the Overall Message?
The overall message here is this: your website needs to be mobile-friendly in today’s smartphone world. With more people deciding to access the web on their mobile device than ever before, a shift from desktop to mobile usage is apparent. So, is your site mobile-friendly? If you’re not sure, click here for a free mobile-friendly site analyzer.