Google AdWords has many benefits. There are immediate results when an ad is created, and it is sure to get to the right people. It offers a unique advertising experience for business owners who can advertise on Google’s network. There are a number of benefits to AdWords, although this blog will highlight only a few of Araymus’ favorites.
An AdWords ad will only show when someone is directly searching for keywords that match your products or services. This means the people who are clicking on your ads are those who are already searching for and interested in buying from you. With this ability, you are assured to be advertising to probable customers.
Easy to Measure
Google AdWords is highly measurable. With AdWords, you can measure how many clicks and impressions your advertisements get. It is easy to determine your return on investment because you are able to see your conversion rate, number of conversions, and the cost per click. With AdWords, you can measure virtually any part of your advertising efforts.
With AdWords you can target very specific categories for precise marketing efforts. If you would like to target specific cities, states, countries, languages, internet devices, or times of day–you can! You have the ability to target a broad or narrow audience based on whatever works best for you and your business.
Because AdWords is highly measurable, you are able to see which campaigns are working well and which are not. With this information you can adjust your bids based on device, location, content, targeting, and more. You are able to put your money exactly where you want it.
Google AdWords is truly a unique and effective way to advertise. If you’re unfamiliar with AdWords and you’d like to learn more, you can participate in a free AdWords Academy course. When you are ready to give AdWords a try, dive in and set up your first ad.