Mastering SEO in 2017: What Affects SEO and Why?

What is SEO?

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. If that definition seems complicated, let us put it another way for you: put simply, SEO determines where a website appears in a search result. SEO is important for all website owners to understand as it directly affects how many visitors go to a site. SEO factors change over time, which is why we are talking about mastering SEO in 2017. 

Why is SEO important?

Search Engine Optimization determines where a website lands in search results, making it valuable to understand and prioritize SEO factors. When a website ranks high in search results it is more likely to be clicked on. More clicks typically equals more customers–which is great for business! Gaining more visitors and customers is what most businesses strive for thus, SEO is important to business success. There are several factors that determine SEO quality, with the most important being relevant content, metadata, and mobile optimization.

What affects SEO?

Many factors affect SEO, but the top three are relevant content, metadata, and mobile optimization. Relevant content refers to creating content (blogs, newsletters, etc.) that match a website’s services, products, and landing pages. Metadata refers to data that describes other data, such as title tags and alt tags. Finally, mobile optimization is the process of making a website compatible and easily usable for mobile devices. These three factors, among others, determine the quality of a website’s SEO and how well it ranks in search results.

What’s next?

This blog is the first of four which will guide you through the important aspects affecting SEO. This information serves as a starting point to gain general knowledge of SEO. The following three blogs in this series will go further into depth on relevant content, metadata, and mobile optimization.

By the end of this blog series, you should fully understand SEO and the three most important factors affecting SEO in 2017. Now that you have an idea of what SEO is and why it is important, keep an eye out for the three upcoming blogs giving you further details on how to optimize your SEO.