Social Media Jargon: Who Says What?

Social media has taken the world by storm. From Facebook to Instagram, social media sites are frequented by millions of users each day. If you haven’t kept up with the trends, you may not know the popular words of today’s society. With the creation of new words and the use of acronyms becoming more popular on social media, we decided to lay everything out in clear, plain English.


Facebook is the most popular social media site with roughly 79% of adults in the United States using the social platform.

Friend: a mutual agreement between you and another person to become connected meaning you can both view each other’s profiles and updates.

Status: this is an update from you or your friends that can include text, photos, videos, links, and gifs.

Like: a button that allows you to “like” a friend’s post to show you enjoy the content without commenting.

Comment: this is when you write a thought or opinion on someone else’s status.

News Feed: this is the first place you land when you login to Facebook and it is the place where you can find all of your friends’ status updates and important information.


Although Twitter is not as popular as Facebook, it still generates about 500 million tweets per day.

Hashtag (#): a hashtag is a way of categorizing content into a specific topic area so that it is easily found by others.

Tweet: a tweet is a 140-character message that creates online conversations on Twitter. It may consist of text, photos, gifs, links, or videos.

@: the @ symbol allows users to tweet at another Twitter user by creating a tweet and writing @ plus the person’s username. This is one way users have direct conversations with one another.

Followers: these are the people who request to follow your tweets; when you tweet, followers can see your tweets directly on their timeline (like a Facebook news feed).

Trending: topics that are popular create trends on Twitter. When many people are tweeting about a specific topic and using hashtags to identify that topic, it is trending.


LinkedIn is a popular social media site internationally with 70% of users coming from outside of the US.

Profile: this is like a virtual resume where you can can display your skills, work history, education, volunteer activities, professional interests, and a photo of yourself.

Company Page: a LinkedIn company page can be used by businesses/organizations to promote their work, post jobs and find workers, and make professional connections online. It is similar to a profile, but it functions for a company, not an individual.

Connections: these are similar to Facebook friends as they are people who you have decided to be associated with online. These people can see your profile and any updates you make.

Influencers: these are people who are experts or leaders in their professional industry. You can follow influencers to see their updates and advice.

Network: your network is made up of all of your connections as well as the people who are connected to your connections.


This platform holds a lot of popularity, but mainly among the young crowd with 59% of instagram users being between the ages of 18-29 years old.

#TBT: this stands for throwback Thursday. It is a hashtag (like used with Twitter) usually used to accompany an old photo, aka a “throwback”.

#FBF: this acronym stands for flashback Friday, which is similar to #TBT, in that people typically post a “flashback” photo from the past.

Regram: this is when you post a photo that you saw on someone else’s profile to your own profile.

Like: when you want to show someone that you like their photo, you can double tap the image which will create a heart and your username, showing that you like their photo.

IG, Insta, or “the gram”: these are some ways to say “Instagram”.

These terms should clear up some of the jargon associated with social media. Even if you don’t use the above mentioned platforms, these terms will still help you understand what other people are talking about on a daily basis. Now you are prepared to tweet to your followers and regram your friends’ photos. Good luck as your continue to learn social media jargon!