Mastering SEO in 2018: Mobile Optimization

Optimizing a website for mobile devices is important for SEO rankings. Mobile optimization is the process of ensuring that website visitors using mobile devices have an experience optimized for their device. This means a website should be as easy to use on a mobile device as it is on a desktop. Mobile optimization has become a large factor is SEO ranking as the rise of mobile phone users has gone up.

Why Optimize?

Enhancing mobile experiences is important because  61% of mobile users are unlikely to return to a website if they have a poor mobile site experience. Out of that 61%, 40% will go to a competitor’s site to find the same product or service. This means that not only does poor mobile optimization negatively affect SEO, but it is also linked to losing business. Websites are a direct reflection of a company meaning they should be in great condition for desktop and mobile users.  

How to Optimize

An optimized experience is desired as many people use their phones to access the internet. You can achieve an optimized mobile design by using responsive design. Responsive design recognizes a visitor’s screen size and adapts the layout to suit the device. This means users who visit on a desktop, tablet, or mobile phone will see roughly the same things and have a device-tailored user experience. Another piece of advice is designing items for click or touch. Mobile device users should not have to zoom in to click on a button or pinch to create larger text. Design with mobile in mind and make sure content is accessible for all users.

Mobile optimization is a great way to enhance SEO and ensure visitors do not leave your website for another. When you think of mobile users and design with them in mind, mobile device experiences on your website and destined to be good. If increasing SEO rankings and keeping website visitors is your goal, mobile optimization is important for your website. If you have not read the other blogs in this series, make sure to check out our Relevant Content and Metadata blogs to better understand how to increase your SEO rankings.