Author: Baylei Schmit

Araymus Branding Stories: Ab E Discovery

Araymus Branding Stories: Ab E Discovery

Ab E Discovery [ab-bee] Ab E Discovery came to Araymus with very distinct needs. Being a company that needed branding within a brand, we had to learn about the organization and what they offered. Once this was accomplished, we moved forward with tiered-branding. We knew this project would require a significant amount of research and follow-up

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Succeeding as a Digital Development Business

Succeeding as a Digital Development Business

Being an entrepreneur in the digital development business is not easy. You need motivation, planning, and creative abilities to succeed as a digital development business owner. You must be invested in the business you want to create, on top of being motivated to work through the tough situations that are sure to come. If you’re thinking

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Attracting a Workforce Online

Attracting a Workforce Online

Posting jobs and hiring have slowly become online processes. The online hiring trend means companies must advertise well and promote themselves on social media sites when looking to attract new, highly-qualified workers. Companies are now looking to websites like Indeed, ZipRecruiter, and Glassdoor to find qualified employees. So, how can your business stand out with online hiring?

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Know the Competition

Know the Competition

To maintain a competitive business, you must know your competition. Although you should not copy your competitors, it is valuable to look at their successes and failures and learn from them. Once you evaluate other businesses, you can adapt your business strategies to better suit you and your customers.  Find Your Competitors The easiest way to get to

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Marketing Through Social Media, Part 2

Marketing Through Social Media, Part 2

Serious marketing efforts on social media must be planned and purposeful. It is important to have guidelines and to develop a creative marketing plan that can be evaluated for effectiveness. Some important points to remember for social media marketing are to post the right amount, keep it interesting, and draw followers to your website. Post the Right Amount Posting

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Marketing Through Social Media, Part 1

Marketing Through Social Media, Part 1

With over 2.35 billion social media users worldwide, it is safe to say that marketing on social media is a wise business strategy. The average person spends 1 hour and 56 minutes on social media per day. That number can include time on Youtube, Facebook, Snapchat, Instagram, Twitter, LinkedIn, Reddit, and any other social site.

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The Smartphone Era

The Smartphone Era

The Internet is an ever-changing place, and recently it has been changing to become more mobile-friendly. More people than ever before are using their smartphones to access the Internet. This slow but steady movement from desktop to smartphone searching has prompted some interesting changes in web browsing behaviors. Let’s check out the reasons behind some of

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Creating a Healthy Workplace Environment

Creating a Healthy Workplace Environment

Most companies strive to create a healthy workplace environment. There is comfort in knowing that coworkers can be friends, supervisors can be mentors, and open communication flows throughout the organization. This equilibrium does not come easily; it takes work to create such an ambiance. Through following the tips laid out in this blog, anyone can

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Digital Engagement Best Practices

Digital Engagement Best Practices

Building a successful online presence requires putting one foot right after the other. Successful digital branding demands high quality results; in an always changing, internet-based world, just keeping up with the competition is not enough. To stand out in a competitive crowd, businesses must learn, stay up-to-date, and enforce the best practices in digital engagement.

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