The goal of evergreen content is to create a piece of writing that stands the test of time. The benefit of evergreen content is that it can remain a credible and visible portion of your online presence. It can do this without needing to be updated on a regular basis. If someone stumbles upon evergreen content
User experience is a term that has been floating around all sorts of industries for years. As sales and marketing standards change to accommodate more digitally-focused strategies, we must periodically reconsider concepts like user experience and redefine the role these concepts play in our day-to-day operations. So what is user experience in the modern sense
An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an
Automation has been a hot topic for a while now, and there’s a lot to be said about where it’s headed. In the bigger picture, there are the implications of jobs being replaced, concerns about over-reliance on technology, and questions about what happens in a world where not everybody needs to be working 40-hour weeks.
As we dive headfirst into the new year, we have time to reflect on what’s gone on in the marketing industry in 2016. New technologies continue to explode onto the market, and the technology we’ve grown comfortable with is forever adapting to suit these new and exciting changes. 2017 will be a particularly interesting year
In Review As 2016 recently ended, it’s only appropriate to reflect on the monumental events that marked the year. Like any year, 2016 was filled with its ups and downs. Let’s dig into some key events. In the technology field, Gear VR hit the market, offering an in-home virtual reality experience (while somehow making goggles cool
Create specialized content for your ideal audience to stand out among all the noise.
Knowledge sharing can occur in a lot of different ways. It can be a highly detailed email or a quickly scrawled sticky note, an encyclopedic manual or a one-page PDF. Each work day consists of thousands of micro-transactions of knowledge. In the modern marketplace, it’s important to make those transactions as efficient as possible. With
For many Internet users, a typical online session plays out as a sort of routine. They check social media pages, visit some of their favorite sites, and occasionally browse for new information when the need arises. While the routine is similar for many, the specifics of what content they’re browsing couldn’t be more different. New
As another year draws to a close, businesses all over the country are slowing down to spend more time with family over the holidays. The end of the year is a time to take stock of what has occurred in recent months while planning for successes to come. Use this holiday cheer as an opportunity