Imagine this: you have a perfectly-written social media post with a beautiful photo to accompany the text. You’re excited to post this update to your followers but when you do, you don’t gain the attention you wanted. What went wrong? It may be the timing of your post was off. The time at which you
If you’re running the social media side of your business, you should have a content plan. With a content plan, your posts are always planned ahead of time and there is no confusion about what is happening on a daily basis. For those of you who are new to creating content plans, we created this
There are various social media platforms in use in 2017. Not all sites function in the same way, meaning there are different content needs for each site. With this in mind, we created this blog to lay out the best content for each social media site. Facebook The posts that get the most responses are photos. Photos
Relevant content is one of the most important factors affecting Search Engine Optimization (SEO) rankings. Creating relevant content ensures one piece of your SEO will be taken care of. All written material on a website including blogs, product descriptions, and the text on webpages are forms of content. It is important to understand why relevant content
The goal of evergreen content is to create a piece of writing that stands the test of time. The benefit of evergreen content is that it can remain a credible and visible portion of your online presence. It can do this without needing to be updated on a regular basis. If someone stumbles upon evergreen content
An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an
Automation has been a hot topic for a while now, and there’s a lot to be said about where it’s headed. In the bigger picture, there are the implications of jobs being replaced, concerns about over-reliance on technology, and questions about what happens in a world where not everybody needs to be working 40-hour weeks.