As another year draws to a close, businesses all over the country are slowing down to spend more time with family over the holidays. The end of the year is a time to take stock of what has occurred in recent months while planning for successes to come. Use this holiday cheer as an opportunity
From a customer’s standpoint, there’s nothing more frustrating than dealing with multiple points of contact at a company who aren’t communicating with each other. These types of interactions are inefficient, unproductive, and overall discouraging for all parties involved. So how do you ensure that every interaction between employee and customer is as effective as possible?
When you’re working in a sales-heavy industry, a new customer is always a good thing, right? Well, not necessarily. There are a lot of factors that contribute to the long-term success of a new client, and it’s important to take some time to clearly define your company’s ideal customer. First, take a look at your
Customer Relationship Management (CRM) is a term that gets thrown around a lot in any sales-oriented field, and it can be interpreted a lot of different ways. For manufacturers, the components of good CRM can vary greatly from that of retailers, or even other manufacturers. Let’s take this opportunity to explore what CRM should look
As the holidays roll around and families gather together in every corner of the country, it’s the perfect opportunity to consider the impact their presence has had on your life. How have they helped decide the course of your life? Your career? Your family is an integral part of something called your social capital. To
Going Digital The business world has been jumping on board with advertising and sales online for last 15 years. In that time, it’s been clear that global access to the internet has skyrocketed as well. It makes perfect sense; the more people online, the more relevant a place for conducting business. More work done online means
Think about your biggest customer. They’re satisfied enough with your product to keep on buying it, and you’re happy to deliver it on time whenever they need it. You’ve agreed upon a fair price and you depend on each other to keep growing your respective businesses. Now imagine losing that customer overnight. What happens now?
Changing Expectations Customers are not what they used to be. They’re distancing themselves from brand loyalty and they’ve developed completely different expectations regarding the quality and price of the product they’re buying. The thing is, they can afford to! With easier access to information via the Internet, customers are more informed about your industry than