Category: Customer Realtionship Management (CRM)

Knowledge Sharing: Nurturing Customer Relationships

Knowledge Sharing: Nurturing Customer Relationships

From a customer’s standpoint, there’s nothing more frustrating than dealing with multiple points of contact at a company who aren’t communicating with each other. These types of interactions are inefficient, unproductive, and overall discouraging for all parties involved. So how do you ensure that every interaction between employee and customer is as effective as possible?

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Defining Your Customers

Defining Your Customers

When you’re working in a sales-heavy industry, a new customer is always a good thing, right? Well, not necessarily. There are a lot of factors that contribute to the long-term success of a new client, and it’s important to take some time to clearly define your company’s ideal customer. First, take a look at your

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CRM Basics for Manufacturers

CRM Basics for Manufacturers

Customer Relationship Management (CRM) is a term that gets thrown around a lot in any sales-oriented field, and it can be interpreted a lot of different ways. For manufacturers, the components of good CRM can vary greatly from that of retailers, or even other manufacturers. Let’s take this opportunity to explore what CRM should look

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What’s happening on a global scale with Internet engagement?

What's happening on a global scale with Internet engagement?

Going Digital The business world has been jumping on board with advertising and sales online for last 15 years. In that time, it’s been clear that global access to the internet has skyrocketed as well. It makes perfect sense; the more people online, the more relevant a place for conducting business. More work done online means

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The Customer Era

The Customer Era

Changing Expectations Customers are not what they used to be. They’re distancing themselves from brand loyalty and they’ve developed completely different expectations regarding the quality and price of the product they’re buying. The thing is, they can afford to! With easier access to information via the Internet, customers are more informed about your industry than

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