Create specialized content for your ideal audience to stand out among all the noise.
Last week, Google announced they’ll be making a significant change in the way they evaluate and rank web pages. Basically, the current system indexes each page as it appears on a desktop computer. However, many websites have entirely different web pages dedicated to the mobile user experience, which means they present information much differently than on
Trending in pop culture is one thing, and being “viral” is another. But those aren’t necessarily secrets to success in the professional sphere. For a manufacturer, the goal of your marketing team should be online relevance. Online relevance refers to your industry-specific significance on the Internet, and it will depend upon the extent to which
Stewardship noun | stew • ard • ship | \ˈstü-ərd-ˌship, ˈstyü-; ˈst(y)u̇rd-\ “The responsible overseeing and protection of something considered worth caring for and preserving.” At first glance, a phrase like “digital stewardship” is the sort of marketing speak that makes folks’ eyes roll as they wait for a sales pitch. The truth is that, in