An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an
Building a successful online presence requires putting one foot right after the other. Successful digital branding demands high quality results; in an always changing, internet-based world, just keeping up with the competition is not enough. To stand out in a competitive crowd, businesses must learn, stay up-to-date, and enforce the best practices in digital engagement.
Create specialized content for your ideal audience to stand out among all the noise.
We talk a lot about the value of creating original content for websites, no matter the amount of traffic. Modern buyers are immune to flashy ads, and they’re searching for sites that can provide information as easily as possible. It’s less about grabbing attention and more about catering to the small group of information-seekers who
Last week, Google announced they’ll be making a significant change in the way they evaluate and rank web pages. Basically, the current system indexes each page as it appears on a desktop computer. However, many websites have entirely different web pages dedicated to the mobile user experience, which means they present information much differently than on
Highly specialized technical products are the driving force of American innovation. Companies that take risks on research and development in specialized fields have potential to reap major rewards for their efforts; they can also experience disappointing results if their product fails to gain traction. In an industry where the market is often small (or even
Many of today’s consumers are incredibly cautious when encountered with an advertisement or sales pitch, and for good reason. They’ve been exposed to an onslaught of aggressive marketing techniques for as long as they can remember. From flashing tv commercials to clipboard-carrying corporate interns at major events, it’s a hard phenomenon to avoid. Luckily, as
Often times we come across companies in Northeastern Wisconsin who have been frustrated with their current online setup. Many times, they are so lost on where to start making changes that they avoid doing anything at all. This guide will remove that excuse. Here are online resources and tips for figuring out where you digital
As we’ve covered before, it’s no easy task to make your voice heard on the internet. No matter how niche the market, there’s almost always another company in the business. And, you can bet they’ll be leveraging their digital presence the best they can. For manufacturers, the competition is often located so far away that
A company’s products and services page is their digital representation of what they’re offering to their customers. We like to think of it as a sort of “digital storefront,” where potential clients can go to have a look at what they’re getting before they decide to buy it. In many ways, it’s like a physical