Category: Knowledge Sharing

Social Media Jargon: Who Says What?

Social Media Jargon: Who Says What?

Social media has taken the world by storm. From Facebook to Instagram, social media sites are frequented by millions of users each day. If you haven’t kept up with the trends, you may not know the popular words of today’s society. With the creation of new words and the use of acronyms becoming more popular on

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Website Metrics and Their Significance

Website Metrics and Their Significance

Website metrics are essential to understanding website performance and business success.Web traffic can determine who visited a site, when, on what device, how they reached the site, and what actions they took. This information can be used to develop effective website changes as well as marketing and advertising campaigns. Understanding and tracking certain aspects of

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Rules of Graphic Design

Rules of Graphic Design

Graphic design is important for a number of industries. In today’s aesthetic-driven world, design work is featured virtually everywhere. It is easy to overlook the simple design work that we see in our everyday lives, but if designers didn’t follow basic rules we would notice. In order to create great designs, most designers follow these 5 guidelines.   Embrace

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Website Development Basics: Part 2

Website Development Basics: Part 2

Part one of this blog covered the basics for developing a website. We stated that function, content, design, and accessibility were the most important factors when developing. In part two we cover the different types of final products. Website development ranges from basic to intricate, which is why it is important to note the different

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Website Development Basics: Part 1

Website Development Basics: Part 1

There are many areas of importance when it comes to website development. Developers and their clients must think of their online needs before development begins to ensure a smooth process. With that said, what all is there to consider when it comes to website development? The main areas of consideration are function, content, design, and

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Incorporating Google AdWords into Your Business

Incorporating Google AdWords into Your Business

Google AdWords has many benefits. There are immediate results when an ad is created, and it is sure to get to the right people. It offers a unique advertising experience for business owners who can advertise on Google’s network. There are a number of benefits to AdWords, although this blog will highlight only a few of Araymus’ favorites.

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The Benefits of Google Analytics

The Benefits of Google Analytics

If your business has a website, you should be analyzing your traffic data. If you don’t already have one, sign up for a Google Analytics account (it’s free!). With Google Analytics, you can evaluate your site traffic and plan accordingly for the future. This blog will highlight a few of the many benefits to analyzing your

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Building a Network for Success

Building a Network for Success

Networking is important regardless of your business size. When you form a diverse network of professionals you are able to build connections and strengthen your business. There are numerous benefits to networking, although some of the most important benefits are building confidence, learning from others, gaining support, and building reputation. Build Confidence Networking requires reaching

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Know the Competition

Know the Competition

To maintain a competitive business, you must know your competition. Although you should not copy your competitors, it is valuable to look at their successes and failures and learn from them. Once you evaluate other businesses, you can adapt your business strategies to better suit you and your customers.  Find Your Competitors The easiest way to get to

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