Category: Manufacturing

The Learning Never Stops

The Learning Never Stops

Last month, the Araymus team visited the Manufacturing Advantage Conference hosted at UW-Stout in Menominee Wisconsin. This conference hosted some of the state’s most impressive producers in their specific industry. This event focused on many of the communication and accessibility issues of Wisconsin’s manufacturers. These included:  Millennial in the Workplace, Engaging Social Media in your enterprise,

Read more

Manufacturing First Recap: Lean Selling

Manufacturing First Recap: Lean Selling

Today’s presentation on Sustainable Lean Selling, presented by Optima, taught the importance of selling to quality (rather than quantity) customers. The lean model identifies inefficiencies and corrects them; it can be applied to much more than just selling or manufacturing. At Araymus, we take the concept of “lean” and apply it to a digital approach to marketing.

Read more

It’s Not Snake Oil: Embracing Honesty in Digital Selling

It's Not Snake Oil: Embracing Honesty in Digital Selling

Many of today’s consumers are incredibly cautious when encountered with an advertisement or sales pitch, and for good reason. They’ve been exposed to an onslaught of aggressive marketing techniques for as long as they can remember. From flashing tv commercials to clipboard-carrying corporate interns at major events, it’s a hard phenomenon to avoid. Luckily, as

Read more

The Next Step for Manufacturers in Workforce Development

The Next Step for Manufacturers in Workforce Development

In previous posts, we’ve covered the importance of standing out to potential workers by being engaging. With more applicants comes the opportunity to hire more qualified, long-lasting workers. This is a huge step in any workforce development campaign. Some businesses may find that they’re always wanting more applicants. But what’s the next step? For companies

Read more

Original Content: The New Billboard

Original Content: The New Billboard

Most companies understand that it’s important to have well-written and original content on their website. But what many don’t quite understand is the various reasons it’s so essential. This quick guide will inform readers as to why they should constantly create content, and it will also give a few tips for making content better at

Read more

We Hear it All the Time

We Hear it All the Time

If we had a nickel for ever time we heard one of the following phrases, we probably wouldn’t need clients to begin with! Joking aside, many of our conversations with successful manufacturers head in this direction at one time or another. Here’s our take on the role of web development and marketing in manufacturing. “We

Read more

Wisconsin Manufacturing Can’t Look Back

Wisconsin Manufacturing Can't Look Back

Today Arthur Thomas of the Milwaukee-based “BizTimes” News outlet released a sobering assessment on the changes in Wisconsin’s business climate since the great recession. Sobering not because of such a terrible outlook for our future, rather a more concrete realization of the present. The ways of doing business a few years ago won’t come back,

Read more