Category: Resources

The Benefits of Google Analytics

The Benefits of Google Analytics

If your business has a website, you should be analyzing your traffic data. If you don’t already have one, sign up for a Google Analytics account (it’s free!). With Google Analytics, you can evaluate your site traffic and plan accordingly for the future. This blog will highlight a few of the many benefits to analyzing your

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Building a Network for Success

Building a Network for Success

Networking is important regardless of your business size. When you form a diverse network of professionals you are able to build connections and strengthen your business. There are numerous benefits to networking, although some of the most important benefits are building confidence, learning from others, gaining support, and building reputation. Build Confidence Networking requires reaching

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Marketing Through Social Media, Part 1

Marketing Through Social Media, Part 1

With over 2.35 billion social media users worldwide, it is safe to say that marketing on social media is a wise business strategy. The average person spends 1 hour and 56 minutes on social media per day. That number can include time on Youtube, Facebook, Snapchat, Instagram, Twitter, LinkedIn, Reddit, and any other social site.

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The Smartphone Era

The Smartphone Era

The Internet is an ever-changing place, and recently it has been changing to become more mobile-friendly. More people than ever before are using their smartphones to access the Internet. This slow but steady movement from desktop to smartphone searching has prompted some interesting changes in web browsing behaviors. Let’s check out the reasons behind some of

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The Importance of Online Aesthetic Appeal

The Importance of Online Aesthetic Appeal

Aristotle articulated the 3 appeals of rhetoric as ethos, appeal to ethics, pathos, appeal to emotion, and logos, appeal to logic. At Araymus, we think Aristotle forgot to mention our self-named appeal, visos, the appeal to visuals. Of course, Aristotle’s appeals are great, but visos needs to be considered for websites. Truthfully, visos is not

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Embracing (and Leveraging) Your Niche

Embracing (and Leveraging) Your Niche

For many Internet users, a typical online session plays out as a sort of routine. They check social media pages, visit some of their favorite sites, and occasionally browse for new information when the need arises. While the routine is similar for many, the specifics of what content they’re browsing couldn’t be more different. New

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The 3 Best Apps for Effective Communication

The 3 Best Apps for Effective Communication

Communication We’ve said before that email is far from obsolete, and it’s true that it remains the most professional way to communicate with potential clients and existing customers in the digital workplace. However, in-house communication doesn’t necessarily require the same degree of professionalism, and emails can easily get overlooked or deprioritized in a crowded inbox.

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