An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an
Automation has been a hot topic for a while now, and there’s a lot to be said about where it’s headed. In the bigger picture, there are the implications of jobs being replaced, concerns about over-reliance on technology, and questions about what happens in a world where not everybody needs to be working 40-hour weeks.
As another year draws to a close, businesses all over the country are slowing down to spend more time with family over the holidays. The end of the year is a time to take stock of what has occurred in recent months while planning for successes to come. Use this holiday cheer as an opportunity
Today’s presentation on Sustainable Lean Selling, presented by Optima, taught the importance of selling to quality (rather than quantity) customers. The lean model identifies inefficiencies and corrects them; it can be applied to much more than just selling or manufacturing. At Araymus, we take the concept of “lean” and apply it to a digital approach to marketing.
Many of today’s consumers are incredibly cautious when encountered with an advertisement or sales pitch, and for good reason. They’ve been exposed to an onslaught of aggressive marketing techniques for as long as they can remember. From flashing tv commercials to clipboard-carrying corporate interns at major events, it’s a hard phenomenon to avoid. Luckily, as
A company’s products and services page is their digital representation of what they’re offering to their customers. We like to think of it as a sort of “digital storefront,” where potential clients can go to have a look at what they’re getting before they decide to buy it. In many ways, it’s like a physical
All too often, businesses fall into a rut when things are going their way. That doesn’t seem possible, right? Well, many businesses become complacent and fall into a dangerous cycle. As tempting as it is to settle in when business is booming, it creates a cycle that looks something like this: This cycle does solve
Most companies understand that it’s important to have well-written and original content on their website. But what many don’t quite understand is the various reasons it’s so essential. This quick guide will inform readers as to why they should constantly create content, and it will also give a few tips for making content better at
When you’re working in a sales-heavy industry, a new customer is always a good thing, right? Well, not necessarily. There are a lot of factors that contribute to the long-term success of a new client, and it’s important to take some time to clearly define your company’s ideal customer. First, take a look at your
Crowded gyms, fad diets, lengthy novels… Each January, the New Year’s resolutions are in full swing. And just like every other February, the gyms will be calm, the diets will be gone, and the novels will have a bookmark in chapter one. But it doesn’t end there. There’s a reason gyms exist and diets sell.