Category: Sales

Your Digital Toolbox – To build or to buy?

An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an

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Manufacturing First Recap: Lean Selling

Manufacturing First Recap: Lean Selling

Today’s presentation on Sustainable Lean Selling, presented by Optima, taught the importance of selling to quality (rather than quantity) customers. The lean model identifies inefficiencies and corrects them; it can be applied to much more than just selling or manufacturing. At Araymus, we take the concept of “lean” and apply it to a digital approach to marketing.

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It’s Not Snake Oil: Embracing Honesty in Digital Selling

It's Not Snake Oil: Embracing Honesty in Digital Selling

Many of today’s consumers are incredibly cautious when encountered with an advertisement or sales pitch, and for good reason. They’ve been exposed to an onslaught of aggressive marketing techniques for as long as they can remember. From flashing tv commercials to clipboard-carrying corporate interns at major events, it’s a hard phenomenon to avoid. Luckily, as

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Breaking Into a New Cycle

Breaking Into a New Cycle

All too often, businesses fall into a rut when things are going their way. That doesn’t seem possible, right? Well, many businesses become complacent and fall into a dangerous cycle. As tempting as it is to settle in when business is booming, it creates a cycle that looks something like this: This cycle does solve

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Original Content: The New Billboard

Original Content: The New Billboard

Most companies understand that it’s important to have well-written and original content on their website. But what many don’t quite understand is the various reasons it’s so essential. This quick guide will inform readers as to why they should constantly create content, and it will also give a few tips for making content better at

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Defining Your Customers

Defining Your Customers

When you’re working in a sales-heavy industry, a new customer is always a good thing, right? Well, not necessarily. There are a lot of factors that contribute to the long-term success of a new client, and it’s important to take some time to clearly define your company’s ideal customer. First, take a look at your

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Preparing Yourself for Success in 2016

Preparing Yourself for Success in 2016

Crowded gyms, fad diets, lengthy novels… Each January, the New Year’s resolutions are in full swing. And just like every other February, the gyms will be calm, the diets will be gone, and the novels will have a bookmark in chapter one. But it doesn’t end there. There’s a reason gyms exist and diets sell.

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