Category: Technical Marketing

Manufacturing First Recap: Lean Selling

Manufacturing First Recap: Lean Selling

Today’s presentation on Sustainable Lean Selling, presented by Optima, taught the importance of selling to quality (rather than quantity) customers. The lean model identifies inefficiencies and corrects them; it can be applied to much more than just selling or manufacturing. At Araymus, we take the concept of “lean” and apply it to a digital approach to marketing.

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Digital Marketing in the Age of Automation

Digital Marketing in the Age of Automation

As physical and digital technologies continue to evolve, we’re constantly anticipating their consequences, both positive and negative. Will artificial intelligence create or destroy jobs? Will automated vehicles upend the transportation industry? Is my job in danger? These changes can be both concerning and exciting. Luckily, not every change has such drastic ramifications. Marketing is the

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Innovation Precedes Language

Innovation Before Jargon

It seems like everywhere you turn, there’s a new term floating around the industry. For marketers, “Search Engine Marketing” turned into “Search Engine Optimization.” Some began to shy away from the term “branding” in favor of terms like “strategic marketing.” The same is true for manufacturers. Where they were once focusing on “automation,” they’re now

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