There are various social media platforms in use in 2017. Not all sites function in the same way, meaning there are different content needs for each site. With this in mind, we created this blog to lay out the best content for each social media site. Facebook The posts that get the most responses are photos. Photos
Today’s presentation on Sustainable Lean Selling, presented by Optima, taught the importance of selling to quality (rather than quantity) customers. The lean model identifies inefficiencies and corrects them; it can be applied to much more than just selling or manufacturing. At Araymus, we take the concept of “lean” and apply it to a digital approach to marketing.
Highly specialized technical products are the driving force of American innovation. Companies that take risks on research and development in specialized fields have potential to reap major rewards for their efforts; they can also experience disappointing results if their product fails to gain traction. In an industry where the market is often small (or even
As physical and digital technologies continue to evolve, we’re constantly anticipating their consequences, both positive and negative. Will artificial intelligence create or destroy jobs? Will automated vehicles upend the transportation industry? Is my job in danger? These changes can be both concerning and exciting. Luckily, not every change has such drastic ramifications. Marketing is the
Manufacturers everywhere are at the mercy of their demand. Do they have enough inventory to supply it? How much inventory is too much? These are super fundamental issues for any business, manufacturers especially. The basic concept of manufacturing enough supply to meet the demand is an obvious and sound practice. But what about going one
It seems like everywhere you turn, there’s a new term floating around the industry. For marketers, “Search Engine Marketing” turned into “Search Engine Optimization.” Some began to shy away from the term “branding” in favor of terms like “strategic marketing.” The same is true for manufacturers. Where they were once focusing on “automation,” they’re now