Araymus Ad Stories: Working with BWT

Araymus Ad Stories: Working with BWT

Building Wisconsin Together (BWT) Building Wisconsin Together is a organization that Araymus has had the pleasure of working with for almost 2 years. This organization is focused on attracting a wide variety of people into the career field of heavy-machinery operation.  Because BWT knew they wanted to advertise their organization on many platforms, Araymus realized two great opportunities. First,

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The Benefits of Google Analytics

The Benefits of Google Analytics

If your business has a website, you should be analyzing your traffic data. If you don’t already have one, sign up for a Google Analytics account (it’s free!). With Google Analytics, you can evaluate your site traffic and plan accordingly for the future. This blog will highlight a few of the many benefits to analyzing your

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Building a Network for Success

Building a Network for Success

Networking is important regardless of your business size. When you form a diverse network of professionals you are able to build connections and strengthen your business. There are numerous benefits to networking, although some of the most important benefits are building confidence, learning from others, gaining support, and building reputation. Build Confidence Networking requires reaching

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Araymus Branding Stories: Ab E Discovery

Araymus Branding Stories: Ab E Discovery

Ab E Discovery [ab-bee] Ab E Discovery came to Araymus with very distinct needs. Being a company that needed branding within a brand, we had to learn about the organization and what they offered. Once this was accomplished, we moved forward with tiered-branding. We knew this project would require a significant amount of research and follow-up

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Succeeding as a Digital Development Business

Succeeding as a Digital Development Business

Being an entrepreneur in the digital development business is not easy. You need motivation, planning, and creative abilities to succeed as a digital development business owner. You must be invested in the business you want to create, on top of being motivated to work through the tough situations that are sure to come. If you’re thinking

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Attracting a Workforce Online

Attracting a Workforce Online

Posting jobs and hiring have slowly become online processes. The online hiring trend means companies must advertise well and promote themselves on social media sites when looking to attract new, highly-qualified workers. Companies are now looking to websites like Indeed, ZipRecruiter, and Glassdoor to find qualified employees. So, how can your business stand out with online hiring?

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Know the Competition

Know the Competition

To maintain a competitive business, you must know your competition. Although you should not copy your competitors, it is valuable to look at their successes and failures and learn from them. Once you evaluate other businesses, you can adapt your business strategies to better suit you and your customers.  Find Your Competitors The easiest way to get to

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Marketing Through Social Media, Part 2

Marketing Through Social Media, Part 2

Serious marketing efforts on social media must be planned and purposeful. It is important to have guidelines and to develop a creative marketing plan that can be evaluated for effectiveness. Some important points to remember for social media marketing are to post the right amount, keep it interesting, and draw followers to your website. Post the Right Amount Posting

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Marketing Through Social Media, Part 1

Marketing Through Social Media, Part 1

With over 2.35 billion social media users worldwide, it is safe to say that marketing on social media is a wise business strategy. The average person spends 1 hour and 56 minutes on social media per day. That number can include time on Youtube, Facebook, Snapchat, Instagram, Twitter, LinkedIn, Reddit, and any other social site.

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Creating Evergreen Content

Creating Evergreen Content

The goal of evergreen content is to create a piece of writing that stands the test of time. The benefit of evergreen content is that it can remain a credible and visible portion of your online presence. It can do this without needing to be updated on a regular basis. If someone stumbles upon evergreen content

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