The experience users have on your website is important. Why? Because user experience dictates how long people stay on your site, whether or not they return, if they decide to buy your product/service, and if they recommend your site to others in the future. Determining the experience of visitors to your website helps you understand what
User experience is a term that has been floating around all sorts of industries for years. As sales and marketing standards change to accommodate more digitally-focused strategies, we must periodically reconsider concepts like user experience and redefine the role these concepts play in our day-to-day operations. So what is user experience in the modern sense
The Internet is an ever-changing place, and recently it has been changing to become more mobile-friendly. More people than ever before are using their smartphones to access the Internet. This slow but steady movement from desktop to smartphone searching has prompted some interesting changes in web browsing behaviors. Let’s check out the reasons behind some of
An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an
Automation has been a hot topic for a while now, and there’s a lot to be said about where it’s headed. In the bigger picture, there are the implications of jobs being replaced, concerns about over-reliance on technology, and questions about what happens in a world where not everybody needs to be working 40-hour weeks.
Most companies strive to create a healthy workplace environment. There is comfort in knowing that coworkers can be friends, supervisors can be mentors, and open communication flows throughout the organization. This equilibrium does not come easily; it takes work to create such an ambiance. Through following the tips laid out in this blog, anyone can
Building a successful online presence requires putting one foot right after the other. Successful digital branding demands high quality results; in an always changing, internet-based world, just keeping up with the competition is not enough. To stand out in a competitive crowd, businesses must learn, stay up-to-date, and enforce the best practices in digital engagement.
As we dive headfirst into the new year, we have time to reflect on what’s gone on in the marketing industry in 2016. New technologies continue to explode onto the market, and the technology we’ve grown comfortable with is forever adapting to suit these new and exciting changes. 2017 will be a particularly interesting year
In Review As 2016 recently ended, it’s only appropriate to reflect on the monumental events that marked the year. Like any year, 2016 was filled with its ups and downs. Let’s dig into some key events. In the technology field, Gear VR hit the market, offering an in-home virtual reality experience (while somehow making goggles cool
Developing an efficient workforce is not always the easiest task. New members are consistently joining while old members are leaving. This ongoing process occurs while constant changes are happening in technology, throughout generations, and among companies. To stay relevant in the digital era of workforce development, it is important to understand workforce changes and why