The Smartphone Era

The Smartphone Era

The Internet is an ever-changing place, and recently it has been changing to become more mobile-friendly. More people than ever before are using their smartphones to access the Internet. This slow but steady movement from desktop to smartphone searching has prompted some interesting changes in web browsing behaviors. Let’s check out the reasons behind some of

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Your Digital Toolbox – To build or to buy?

An effective website can occur in a seemingly infinite number of ways. There are all sorts of software programs that offer every combination of digital service, whether it’s an all-in-one marketing package or a hyper-specialized CRM program. With that in mind, the path to marketing success is anything but clear cut. While utilizing the right programs is an

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Creating a Healthy Workplace Environment

Creating a Healthy Workplace Environment

Most companies strive to create a healthy workplace environment. There is comfort in knowing that coworkers can be friends, supervisors can be mentors, and open communication flows throughout the organization. This equilibrium does not come easily; it takes work to create such an ambiance. Through following the tips laid out in this blog, anyone can

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Digital Engagement Best Practices

Digital Engagement Best Practices

Building a successful online presence requires putting one foot right after the other. Successful digital branding demands high quality results; in an always changing, internet-based world, just keeping up with the competition is not enough. To stand out in a competitive crowd, businesses must learn, stay up-to-date, and enforce the best practices in digital engagement.

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Staying Relevant in 2017

Staying Relevant in 2017

As we dive headfirst into the new year, we have time to reflect on what’s gone on in the marketing industry in 2016. New technologies continue to explode onto the market, and the technology we’ve grown comfortable with is forever adapting to suit these new and exciting changes. 2017 will be a particularly interesting year

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A Peek at 2016: The Year in Review

A Peek at 2016: The Year in Review

In Review As 2016 recently ended, it’s only appropriate to reflect on the monumental events that marked the year. Like any year, 2016 was filled with its ups and downs. Let’s dig into some key events. In the technology field, Gear VR hit the market, offering an in-home virtual reality experience (while somehow making goggles cool

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Workforce Development in a Digital Marketplace

Workforce Development in a Digital Marketplace

Developing an efficient workforce is not always the easiest task. New members are consistently joining while old members are leaving. This ongoing process occurs while constant changes are happening in technology, throughout generations, and among companies. To stay relevant in the digital era of workforce development, it is important to understand workforce changes and why

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