Create specialized content for your ideal audience to stand out among all the noise.
Knowledge sharing can occur in a lot of different ways. It can be a highly detailed email or a quickly scrawled sticky note, an encyclopedic manual or a one-page PDF. Each work day consists of thousands of micro-transactions of knowledge. In the modern marketplace, it’s important to make those transactions as efficient as possible. With
Aristotle articulated the 3 appeals of rhetoric as ethos, appeal to ethics, pathos, appeal to emotion, and logos, appeal to logic. At Araymus, we think Aristotle forgot to mention our self-named appeal, visos, the appeal to visuals. Of course, Aristotle’s appeals are great, but visos needs to be considered for websites. Truthfully, visos is not
Here at Araymus, we like Mondays. We are one of Green Bay’s only marketing firms that willingly admits to liking such an unliked day. We’re also probably the only inbound marketing agency in Wisconsin to enjoy the winter weather. A nice snowy Monday brings a smile to our faces. So, what is it about Mondays
For many Internet users, a typical online session plays out as a sort of routine. They check social media pages, visit some of their favorite sites, and occasionally browse for new information when the need arises. While the routine is similar for many, the specifics of what content they’re browsing couldn’t be more different. New
As another year draws to a close, businesses all over the country are slowing down to spend more time with family over the holidays. The end of the year is a time to take stock of what has occurred in recent months while planning for successes to come. Use this holiday cheer as an opportunity
We talk a lot about the value of creating original content for websites, no matter the amount of traffic. Modern buyers are immune to flashy ads, and they’re searching for sites that can provide information as easily as possible. It’s less about grabbing attention and more about catering to the small group of information-seekers who
Communication We’ve said before that email is far from obsolete, and it’s true that it remains the most professional way to communicate with potential clients and existing customers in the digital workplace. However, in-house communication doesn’t necessarily require the same degree of professionalism, and emails can easily get overlooked or deprioritized in a crowded inbox.
File Sharing Email is far from obsolete, but it’s no longer the most efficient way to share documents with coworkers. Forget a cluttered, disorganized inbox because the following programs allow multiple people to access and edit a central hub of content. Think of it as a shared computer hard drive, but this one is floating in
Organization Many modern offices are going paperless, and it’s not just for the sake of saving paper. Organization-focused applications are being designed to emulate their physical counterparts. By using real-world standards as the model for better digital organization, they’re bridging the gap between a paper-centric workplace and a completely digital platform. Trello Trello is an