The Importance of Online Aesthetic Appeal

The Importance of Online Aesthetic Appeal

Aristotle articulated the 3 appeals of rhetoric as ethos, appeal to ethics, pathos, appeal to emotion, and logos, appeal to logic. At Araymus, we think Aristotle forgot to mention our self-named appeal, visos, the appeal to visuals. Of course, Aristotle’s appeals are great, but visos needs to be considered for websites. Truthfully, visos is not

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Make Monday Great Again

Make Monday Great Again

Here at Araymus, we like Mondays. We are one of Green Bay’s only marketing firms that willingly admits to liking such an unliked day. We’re also probably the only inbound marketing agency in Wisconsin to enjoy the winter weather. A nice snowy Monday brings a smile to our faces. So, what is it about Mondays

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Embracing (and Leveraging) Your Niche

Embracing (and Leveraging) Your Niche

For many Internet users, a typical online session plays out as a sort of routine. They check social media pages, visit some of their favorite sites, and occasionally browse for new information when the need arises. While the routine is similar for many, the specifics of what content they’re browsing couldn’t be more different. New

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Easy Tips for Creating Original Content

Easy Tips for Creating Original Content

We talk a lot about the value of creating original content for websites, no matter the amount of traffic. Modern buyers are immune to flashy ads, and they’re searching for sites that can provide information as easily as possible. It’s less about grabbing attention and more about catering to the small group of information-seekers who

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The 3 Best Apps for Effective Communication

The 3 Best Apps for Effective Communication

Communication We’ve said before that email is far from obsolete, and it’s true that it remains the most professional way to communicate with potential clients and existing customers in the digital workplace. However, in-house communication doesn’t necessarily require the same degree of professionalism, and emails can easily get overlooked or deprioritized in a crowded inbox.

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The 4 Best Apps for File Sharing

The 4 Best Apps for File Sharing

File Sharing Email is far from obsolete, but it’s no longer the most efficient way to share documents with coworkers. Forget a cluttered, disorganized inbox because the following programs allow multiple people to access and edit a central hub of content. Think of it as a shared computer hard drive, but this one is floating in

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The 3 Best Apps for Improved Organization

The 3 Best Apps for Improved Organization

Organization Many modern offices are going paperless, and it’s not just for the sake of saving paper. Organization-focused applications are being designed to emulate their physical counterparts. By using real-world standards as the model for better digital organization, they’re bridging the gap between a paper-centric workplace and a completely digital platform. Trello Trello is an

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10 Apps for Better Workplace Productivity

10 Apps for Better Workplace Productivity

Cutting down on office time-wasters is an ongoing process in any workplace. Whether it’s interpersonal communication, file sharing, organization, or even something as simple as a to-do list, there are tons of useful apps that can help you streamline these processes. Think about it this way. Let’s say a file sharing app saves employees 10

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Making Digital Relevance a Routine

Making Digital Relevance a Routine

Last week, Google announced they’ll be making a significant change in the way they evaluate and rank web pages. Basically, the current system indexes each page as it appears on a desktop computer. However, many websites have entirely different web pages dedicated to the mobile user experience, which means they present information much differently than on

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