It’s Not Snake Oil: Embracing Honesty in Digital Selling

It's Not Snake Oil: Embracing Honesty in Digital Selling

Many of today’s consumers are incredibly cautious when encountered with an advertisement or sales pitch, and for good reason. They’ve been exposed to an onslaught of aggressive marketing techniques for as long as they can remember. From flashing tv commercials to clipboard-carrying corporate interns at major events, it’s a hard phenomenon to avoid. Luckily, as

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Enhancing Online Searchability with Language

Enhancing Online Searchability with Language

As we’ve covered before, it’s no easy task to make your voice heard on the internet. No matter how niche the market, there’s almost always another company in the business. And, you can bet they’ll be leveraging their digital presence the best they can. For manufacturers, the competition is often located so far away that

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The Next Step for Manufacturers in Workforce Development

The Next Step for Manufacturers in Workforce Development

In previous posts, we’ve covered the importance of standing out to potential workers by being engaging. With more applicants comes the opportunity to hire more qualified, long-lasting workers. This is a huge step in any workforce development campaign. Some businesses may find that they’re always wanting more applicants. But what’s the next step? For companies

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Nurturing Leads in Workforce Development

Nurturing Leads in Workforce Development

It can be easy for manufacturers to dismiss marketing as a sort of unnecessary luxury. With phrases like “Customer Relationship Management” and “Lead Nurturing” floating around, it’s understandable for a company with a large and stable client base to ignore strategies that are typically geared towards constantly finding new business. It’s one of the key

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Digital Marketing in the Age of Automation

Digital Marketing in the Age of Automation

As physical and digital technologies continue to evolve, we’re constantly anticipating their consequences, both positive and negative. Will artificial intelligence create or destroy jobs? Will automated vehicles upend the transportation industry? Is my job in danger? These changes can be both concerning and exciting. Luckily, not every change has such drastic ramifications. Marketing is the

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Breaking Into a New Cycle

Breaking Into a New Cycle

All too often, businesses fall into a rut when things are going their way. That doesn’t seem possible, right? Well, many businesses become complacent and fall into a dangerous cycle. As tempting as it is to settle in when business is booming, it creates a cycle that looks something like this: This cycle does solve

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Original Content: The New Billboard

Original Content: The New Billboard

Most companies understand that it’s important to have well-written and original content on their website. But what many don’t quite understand is the various reasons it’s so essential. This quick guide will inform readers as to why they should constantly create content, and it will also give a few tips for making content better at

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